Call for Panelists: Reverse Industry Day

Call for Panelists: Reverse Industry Day

October 9, 2018

On Monday, November 19, the National Geospatial-Intelligence Agency (NGA) & USGIF’s NGA Advisory Working Group (NAWG) will host a Reverse Industry Day event. The event is being held from 8:30 a.m. to 12:30 p.m. in the Allder Auditorium at NGA Campus East in Springfield, Va. Participation in this event requires USGIF individual or organizational membership.

The NAWG is currently seeking panelists to participate in the Reverse Industry Day. The deadline to submit applications is Friday, October 19. Registration for the event will open to members-only in the coming weeks.

Please see below for details regarding the panel format, topics, how to apply, and whom to contact with any questions.

What is the Reverse Industry Day event?

Reverse Industry Day is a non-traditional event where industry provides NGA insight into how industry addresses government (NGA) acquisition related activities and challenges.

What is the Event Agenda?

The event begins with a presentation by an industry keynote speaker addressing the challenges of organizational transformation in today’s dynamic world. Two panels with subsequent question and answer sessions follow the keynote. The first panel discusses how industry matches investment to government needs and requirements and the second provides insight into how industry decides how and what opportunities to bid. A government speaker will conclude the day by tying together the findings discussed within the keynote, panels, and any informal discussions during question and answer and break periods.

What is the Panel Format?

Each 45 minute panel consists of a moderator and four panelists from a cross-section of industry. The moderator kicks off the panel with brief remarks (2-3 minutes) that explain the intent of the panel as well as broad brush topics. Each panel member has 5 minutes to share their experiences, leaving 15-20 minutes for discussion, interaction, and question and answer with the audience. Careful attention has been given to ensure panels are comprised of diverse functional field specialists appropriate to the topic, with experience levels that ensure that the NGA audience receives wide ranging perspectives. Panel members will be selected from small, medium, and large companies to foster a comprehensive market approach to understanding acquisition related perspectives.

What are the Panel Topics?

Panel 1: Industry Investment Based on Government Requirements

This panel addresses how industry determines what technologies and concepts they invest in based on the government’s presentation of requirements. Topics may include how industry (1) fund specific investments, (2) monitors progress of investment projects, or (3) divests technologies when the prospect of return on investment diminishes. Additionally, the panel answers questions on the process used to prioritize investment monies, return on investment concepts, and how they engage with government to understand needs and develop answers through market analysis feedback processes (e.g. RFI, one on ones, etc.). Panelists are encouraged to provide insight or suggestions on how NGA might influence industry R&D/Innovation budgets and practices and business operations.

Panel 2: How Industry Decides What Opportunities to Bid

This panel addresses how industry determines what opportunities they will prime, sub, or no bid. Specifically, this panel explains approaches to understanding the opportunity time line, mission relevance, industry partnering, strategic importance, and impact on growth, risk mitigation, return on investment, business size standards, and other factors that go in to opportunity bid decisions (i.e. Pwin, Pgo, resources, incumbency, risk, OCI etc.). Panelists are encouraged to discuss how they ascertain opportunity validity (Pgo) via NGA engagement and access to procurement authorities.

Expectations of Panelists

Panelists must attend the entire 4 hour program to ensure their comments tie with those of other participants. Panelists should have prepared remarks, but also be ready for impromptu questions from the audience. Formal questions are solicited via notecards, but panelists will engage with the audience throughout the 4 hours. Panelists must submit their prepared comments prior to the event for review, and must be available to participate in a dry run with senior NGA leadership. Prior to the event, panelists are expected to review background information packages regarding the NAWG charter, the government and industry Top 10/Top 20 acquisition concerns lists, and the Draft Reverse Industry Day Plan, all of which will be provided for review in the attached RID Panelist Information Brief. Panelist selection is not only dependent on experience, but also on personal and group dynamics among the participants. If a panelist becomes unavailable, they must notify the Reverse Industry Day POCs immediately so the selection board may find a suitable replacement from a list of alternates.

How do I apply?

The deadline to submit is Friday, October, 19.

To be considered for this unique speaking engagement, please provide:

  • Your name & title
  • Your company name & size (large, medium, small)
  • Contact information to include email and phone
  • A single PARAGRAPH that emphasizes only the experiences that help the selection board understand why and how a panelist would contribute to either of the panels
  • Please also indicate if you are cleared, and if so, whether you have a green badge

Applications and any questions should be directed to the corporate co-leads of the event:


This event is meant to convey knowledge and best practices, not to market any single company’s abilities. The panelists’ comments should be company non-specific and not reflect current ongoing procurements at NGA. A bio for each speaker and panelist, meant to provide context for the audience, is provided in the hard copy literature to be distributed to the audience at the event. This will help save time with introductions and will reduce the need to explain company affiliation.


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