Susan Apgood

4media group U.S
Executive Vice President, Client Relations & Founder of News Generation, Inc.

Susan Matthews Apgood is the founder of News Generation, a premier media relations firm which she launched in 1997, and sold to 4media group in April of 2020.

Apgood is active in a number of public relations associations, including Washington Women in Public Relations, of which she was Treasurer from January 2019 to 2022, and now serves on WWPR’s Advisory Board. She is also active in the Public Relations Society of America, National Capital Chapter, and was on the board of directors for 12 years. In November of 2022, she was inducted into the PRSA-NCC Hall of Fame.

Since 2016, Apgood has been an adjunct professor in the Kogod School of Business at American University teaching Women in Organizational Leadership, Business Ethics and Introduction to Business. In August of 2022, she and her colleague, Anjali Varma, won the Ann Ferren Curriculum Design Award for best course design of their class Women in Organizational Leadership.

She is a business facilitator, and coaches women in workshops and private sessions to grow their new and growing businesses. She earned her MBA in finance from American University and BA in economics from George Washington University. For fun, she competes in triathlons and half marathons. She lives in Bethesda, Maryland with her husband and three sons.

Last updated on: January 23, 2024